Working with retailers
79% rated communication as good or excellent, an increase from 67% in 2007. 66% rated responsiveness as good or excellent, an increase from 35% in 2007.
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"British Land's overall performance levels are very high. They are willing to meet up and have frank discussions. They will speak about their overall portfolio rather than just individual stores."
- Estates Surveyor (Fashion Retailer)
Continue to work with retailers to build good relationships through our key account programme.
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"I find them distant because I have no direct contact with them."
- Property Director (Fashion Retailer)
Identify retailers with whom we do not currently have a direct relationship and explore ways to encourage dialogue.
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"I get the feeling that British Land don't have much direct communication with tenants and that they are happy to hide behind their agents."
- Estates Manager (Fashion Retailer)
Publish a retail directory providing contact information for the British Land team, as well as for managing agents. Continue to send email updates directly to retailers.
What we have already achieved Working with retailers
- Increased footfall by 3% in the first quarter, compared to the same period last year, based on car count data.
- Developed a key account programme to build relationships with retailers.
- Provided email updates to all retailers, as well as publishing information online.
- Published a retail contacts directory.
